5 Amazing Social Lead Generation Tactics

Social lead generation is becoming a hot topic in digital marketing.

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Why isn't Spotify part of your digital marketing strategy?

Allow me to open with a confession: until recently, I'd abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden hydra. But, thank God, after a year of presiding over the most bloated and over-rated music streaming app in the business (in a very competitive market for that kind of thing) Spotify are finally getting their act together and restoring the service to its former glory: a stunning digital amphitheatre for music lovers and brands alike.

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How to localize social media campaigns

Expanding your marketing efforts to new national markets is an exciting and critical moment for your brand. Do it properly and your company's revenue can sky-rocket by tapping into massive audiences previously off-limits - but do it on the hoof and your international brand will most likely be strangled in its infancy.

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Why social savvy marketers are the new Mad Men

"Don, should we run this Heinz campaign on Instagram or Pinterest?"

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How social media is fighting the 'sex sells'‚Äč mantra

The rise of social media is often cited as a negative societal phenomenon. Accusations include instigating a false sense of connection between people, cyber-bullying, privacy erosion and plain old procrastination - but there is at least one way in which our love for digital networking is positively influencing human behaviour: the standards of our advertising.

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