6 reasons why digital marketers love Paid Search (Guest Post)

How effective is paid search is such a provocative question that requires strong arguments in favor of and against to highlight such effectiveness. If there is one field in online marketing and specifically in search engine optimization (SEO) that remains to be confusing and inconclusive up to now that would be paid search marketing. Personally, paid search is indispensable despite the arguments against pay per click (PPC). Here's why.

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How Not to Run a Social Media Campaign

#RaceTogether - Fail

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Subscribe Bar for WordPress! WhatsAaaaaaaapp!

Updates! Updates!

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GetSocial Interviews Derek Muller (Veritasium)

Welcome to the very first interview on our blog. Interestingly, it isn’t an interview with some notorious expert in digital marketing, ecommerce or advertising, topics that we approach and on which we give our own perspective, allied with our research and lessons learned.

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DeGeneres, a Texan old man and Ibrahimovic in one single post. And why you must do what they did.

What do 12 celebrities, an old man from Texas and one of the best football players in the world have in common? At first glance, nothing at all. But if we look at the last two weeks, we’re able to find one single thing that these three cases have all shown: the power of personal branding and stories.

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