Shedding Light on Dark Social: a Publisher's Case

Sharing has changed. Social has changed. Dark Social has risen. Non-voice time spent on mobile devices is expected to grow by 403% in just 5 years while every other traditional medium will lose usage.

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Everything you didn't know about your social media campaign

Okay, you've got a great product, idea, campaign, whatever. Looks ace, feels ace, and many normal non-marketing-inclined folk are even saying it's ace. You sit there at the head of a pyramid social stratagems and think to yourself: "My, this is going excellently."

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GetSocial Product Updates - May 2015

Hey everyone. A couple of weeks ago we launched some interesting features which goal was to make WooCommerce & Wordpress users’ lives easier. However, we went that extra mile and addressed the most frequent requests from our users.

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Why dark social sharing isn’t light years away

Ok. It’s not news. Social sharing buttons have been widely recognized as one of the most important tools any website should have and normally come out as one of the easiest outreach marketing techniques to increase a website’s traffic. When they first appeared, their goal was simple - to allow your visitors to easily publish (a.k.a. share) your content throughout social media platforms like Facebook, Twitter, G+ or LinkedIn raising your site’s awareness. But now they are used for a lot of other  of things. With the never ending rise of the importance of SEO, these buttons have  been considered as one of the top factors to improve your search rankings. As a matter of fact, the guys at Searchmetrics stated in their last study on search correlation factors that social sharing related activities are 7 of the 11 most important factors.

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