How to Write Effective Articles for SEO

Many experts would say, “write for humans, not bots.” This could be the hardest part of any article writer's job. In fact, there are two main challenges that every content writer experiences consistently. The first is to write high-quality contents that Google favors. The second one is to make these contents as available to a diverse audience as possible so you would rake in traffic and thus, conversion. These two may seem at odds with one another, but be reminded that today's audiences are smart enough to distinguish articles written for them from articles written for crawlers.

Read More

Why everyone is ignoring your press release

​Journalists get hundreds of press releases every day. If this is news to you then you really, really need to read this article.

Read More

3 simple steps to become a Twitter influencer

 

Read More

Why isn't Spotify part of your digital marketing strategy?

Allow me to open with a confession: until recently, I'd abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden hydra. But, thank God, after a year of presiding over the most bloated and over-rated music streaming app in the business (in a very competitive market for that kind of thing) Spotify are finally getting their act together and restoring the service to its former glory: a stunning digital amphitheatre for music lovers and brands alike.

Read More

How to localize social media campaigns

Expanding your marketing efforts to new national markets is an exciting and critical moment for your brand. Do it properly and your company's revenue can sky-rocket by tapping into massive audiences previously off-limits - but do it on the hoof and your international brand will most likely be strangled in its infancy.

Read More