3 simple steps to become a Twitter influencer

 

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How to localize social media campaigns

Expanding your marketing efforts to new national markets is an exciting and critical moment for your brand. Do it properly and your company's revenue can sky-rocket by tapping into massive audiences previously off-limits - but do it on the hoof and your international brand will most likely be strangled in its infancy.

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How social media is fighting the 'sex sells'‚Äč mantra

The rise of social media is often cited as a negative societal phenomenon. Accusations include instigating a false sense of connection between people, cyber-bullying, privacy erosion and plain old procrastination - but there is at least one way in which our love for digital networking is positively influencing human behaviour: the standards of our advertising.

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4 marketing tips for non-profit organizations

Non-Profit social media marketing
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