Dark Social

Dark Social, a term coined by Alexis C. Madrigal, is attributed to traffic coming from shares made in private channels such as WhatsApp, Facebook Messenger, Email, etc. Learn more about the topic as we help our customers make use of this data.

Recommended read: Debunking the Myths of Dark Social

Dark Social: An Expert Guide to Answer All of Your Questions

Although the concept of Dark Social has been around for a while, many don’t recognize it as a challenge in…

11 months ago

Dark Social Calculator – Estimate your traffic from private channels

We've recently launched our Dark Social Calculator that estimates the traffic coming from private channels (dark social). If you're in…

2 years ago

Dark Social 2018: GetSocial Research Report

In 2018, Dark Social cannot be ignored by marketers. Private channels are dominating the digital landscape. The way we share…

2 years ago

Unlock Micro-Influencers Powers with Dark Social

Open any marketing magazine or visit any digital marketing site. It won’t be long before you come across the buzz…

2 years ago

A rise in private sharing – Content Trends Report 2018

Last month BuzzSumo published their Content Trends Report 2018 analyzing 100 million articles published in 2017. The main finding is that…

2 years ago

What is Dark Social? The Truth and 4 Myths

**NOTE**: This post was updated on 17 June, 2019. A simple search on Google will open the door for thousands…

3 years ago

The State of Social Sharing in 2017

Social Marketing is becoming more and more complex. Every year new challengers try to grab some of Facebook’s market share.…

3 years ago

How to attribute Social Traffic in Google Analytics

Here at GetSocial we’re lucky to have an incredible community of bloggers, website and business owners giving precious feedback about…

4 years ago

Dark Social shares and how to REALLY track them

You might have heard the term Dark Social before, read something about it and even how to estimate how much…

4 years ago