Marketing

Find all the essential information on marketing with useful tips, tools, tactics, and strategies to improve your content and digital marketing efforts.

7 Inspiring Publishers on Instagram That You Can Learn From

If you’re a local publisher or someone who just started out in the publishing industry, you surely are determined to…

10 months ago

Instagram for Publishers: Harnessing the Platform’s Full Potential

In June 2018, Instagram was reported to have 1 billion monthly active users. One year later, I think we can…

10 months ago

7 of the Best B2B Social Media Strategy Examples

There’s something that social media marketers often don’t want to admit: even if they hear about strategy planning a lot,…

10 months ago

Influencer Marketing Case Study: How to Leverage Micro-Influencers

It takes two to tango, they say, but even that has changed. In 2015, Adidas created the Tango Squad: an…

10 months ago

Is Facebook Marketing Over for Publishers in 2019?

There’s no denying that Facebook is the main social media channel for marketing, whether you’re in a B2C or B2B…

11 months ago

Content Analytics: How to Identify Trends and Improve ROI

In the age of content saturation, short attention spans and — dare I say it — fake news, audience engagement…

11 months ago

How a Brazilian singer mastered content marketing

Living is easy, marketing is hard. One of the first articles I read this year was about the challenges of…

1 year ago

7 tips to be successful with content marketing in 2019

The Content Marketing Institute (CMI) has recently released the 2019 edition of their B2B Content Marketing Benchmarks, Budgets and Trends…

1 year ago

B2B Podcasting: Improving your content marketing

Podcast listeners are growing every year. Now, more than ever, getting involved in the podcast world can bring many benefits…

2 years ago