Digital Marketing

Why isn’t Spotify part of your digital marketing strategy?

Allow me to open with a confession: until recently, I’d abandoned Spotify. My once beloved music streaming service had morphed…

5 years ago

Why social savvy marketers are the new Mad Men

“Don, should we run this Heinz campaign on Instagram or Pinterest?” Okay, so it’s difficult to imagine the politically incorrect…

5 years ago

Barack Obama is the only politician to succeed online

Barack Obama is probably the first politician to truly understand the power of social media and to use it in…

5 years ago

6 reasons why digital marketers love Paid Search

How effective is paid search is such a provocative question that requires strong arguments in favor of and against to…

5 years ago

How to Increase Conversion through Better UX

In this series of blog posts, we’re examining the e-commerce conversion funnel from Awareness to Advocacy. Last time I discussed…

5 years ago

3 Reasons you’re looking for the wrong influencers

Influencers: The oxford dictionary defines it as those with the capacity to have an effect on the character, development, or…

5 years ago

Who Are Millenials And What Do They Want From Me?

If you were born between 1980 and 2000, congratulations! You are part of “The Millennial Generation”, one of the most…

5 years ago