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    Category: Social Media

    social sharing

    The State of Social Sharing in 2017

    In Dark Social, Social MediaTags Dark Social, Social SharingJuly 18, 201712 ViewsLeave a comment João Romão

    Social Marketing is becoming more and more complex. Every year new challengers try to grab some of Facebook’s market share. In some cases, it can be a great opportunity for …

    like facebook

    Interview: The War against Vanity Metrics

    In Social MediaJuly 11, 20174 ViewsLeave a comment João Romão

    Focusing on vanity metrics is an addiction that is strongly resisting termination. Social Media Marketing is one of the areas most affected by this blight. For many businesses and organizations, …

    social buttons by getsocial

    How to add Social Sharing Buttons on WordPress

    In Social Media, Social SharingTags Social Media Marketing, Social Media Tool, Social Sharing, WordPress, Wordpress PluginsJuly 6, 20179 ViewsLeave a comment João Romão

    **Update notice**: Since we wrote this post we’ve had almost 400,000 downloads of our WordPress plugin. We’ve also improved it a lot so we’re doing a remake of this blog …

    gold fish

    The 3 stages of Social Media: From awareness to conversion

    In Social MediaTags Awareness, Engagement, Marketing, Social Listening, Social MediaJuly 6, 201715 ViewsLeave a comment João Romão

    Consultant. Maven. Strategist. Diva. Mogul. Chosen one. These are some of the titles I’ve seen social media professionals using lately. People are going crazy about this and everyone wants to …

    utm parameters

    The fundamental flaw with UTM codes

    In Social MediaTags Advertising, Analytics, Data, Digital Marketing, MarketingJanuary 18, 201711 Views1 Comment João Romão

    UTM codes are a mandatory tool for professionals working with social media or traffic analysis. For those who aren’t familiar, UTM stands for Urchin Tracking Module, a common marketing practice, …

    get conversational

    5 interactive social media campaigns using Typeform

    In Social MediaTags guest post, Social Media MarketingNovember 3, 201611 ViewsLeave a comment João Romão

    5 interactive social media campaigns using Typeform Let’s face it, social media marketing has become a one-sided affair. Brands publish content, promote their social media campaigns, and share photos, videos, and …

    phone on map

    How to recover your Facebook social share count

    In Social Media, Social SharingTags Facebook, sharesSeptember 16, 201612 ViewsLeave a comment João Romão

    Due to recent updates Facebook’s API, millions of websites lost their Facebook actions’ values. For some, this was a business breaker. Popular services like SharedCount and ShareTally are shutting down and social …

    social media quiz

    5 Amazing Social Lead Generation Tactics [Guest Post]

    In Social MediaTags Lead GenerationSeptember 5, 20167 ViewsLeave a comment João Romão

    Social lead generation is becoming a hot topic in digital marketing. Nowadays, consumers are a lot savvier about social media marketing than before. Instagram photo contests, Facebook giveaways, Twitter @Mentions, …

    news Feed

    Facebook News Feed: How To Survive The Reach Crush

    In Social MediaTags Analytics, Dark Social, Facebook, Publishers, Social MediaJune 30, 20165 ViewsLeave a comment João Romão

    Facebook News Feed changed. Again. The first alarms went off in Menlo Park last year: Facebook users were sharing less, Facebook’s news feed was getting cluttered. A report published by …

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