Social media has had such a strong impact on B2B and B2C marketing that the role of the SM Strategist is one of the most sought-after positions around. A great Social Media Strategist can take a brand and expand it by building and ...
Blog Posts
Influencers: The oxford dictionary defines it as those with the capacity to have an effect on the character, development, or behavior of someone. I find that definition beautiful, magical even. Recently, marketers started looking ...
Welcome to the very first interview on our blog. Interestingly, it isn’t an interview with some notorious expert in digital marketing, e-commerce or advertising, topics that we approach and on which we give our own perspective, al ...
If you were born between 1980 and 2000, congratulations! You are part of “The Millennial Generation”, one of the most “coveted consumer demographics for brands to win over”[1] because millennials are known to be “brand-centric and ...
Failure: talked about, feared, uncomfortable, unwelcome, obnoxious, displeasing. We all hate it. The goal of this blog post is to show you why you shouldn’t fear failure. Yes, failing sucks: your energies get drained, your motivat ...
What do 12 celebrities, an old man from Texas and one of the best football players in the world have in common? At first glance, nothing at all. But if we look at the last two weeks, we’re able to find one single thing that these ...