A link to the future - Introducing our Social Link Builder & Analyzer

Recently, I reflected about the fundamental flaws of UTM codes.

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What is Google AMP and How to Use It

Google AMP (Accelerated Mobile Pages) is quickly gaining traction amongst publishers and SEO experts.

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Dark Social Shares and how to REALLY track them (and why you should do it)

You might have heard the term Dark Social before, read something about it and even how to estimate how much this traffic represents for your website (Google URL builder, anyone?). But we have a solution that requires less effort and is much more effective than that.

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Shedding Light on Dark Social: a Publisher's Case

Sharing has changed. Social has changed. Dark Social has risen. Non-voice time spent on mobile devices is expected to grow by 403% in just 5 years while every other traditional medium will lose usage.

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Walking the line between clickbait and quality content

As we speak, the face of journalism is changing for good. With the introduction of the Internet came limitless possibilities, some of which are still only being realized today. But where does the recent clickbait phenomenon fit into all of this, and should you pay attention to it?

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