In the age of content saturation, short attention spans and — dare I say it — fake news, audience engagement is more important for businesses (…)
Tag: Content Strategy
Living is easy, marketing is hard. One of the first articles I read this year was about the challenges of marketing for the year ahead. (…)
The Content Marketing Institute (CMI) has recently released the 2019 edition of their B2B Content Marketing Benchmarks, Budgets and Trends Report for North America, and (…)
When Drucker and Lord Kelvin said “If you can’t measure it, you can’t improve it” I’m sure they weren’t thinking of social media. Yet, while (…)
If you want to find ideas for content but don’t know where to start and what to write about, we will point you in the (…)
Headlines have changed. The days of pun-tastic headlines that you’d see in The Sun are dying because spreading news online is a whole different animal. (…)