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    Tag: Newspapers

    google digital news initiative

    How Technology Will Impact Journalism In 2017

    In JournalismTags AI, Journalism, Media, News, NewspapersJanuary 9, 20174 ViewsLeave a comment João Romão

    During 2015, Google set out to launch its Digital News Initiative (DNI). Their goal? To support journalism through technology and innovation. Recently, the topic of high-quality and sustainable journalism has …

    engagement score

    How measuring Attention can drive publishers traffic

    In Content MarketingTags Content Marketing, Engagement, Newspapers, Publishing, Social MediaOctober 17, 20165 ViewsLeave a comment João Romão

    Scarcity: Today, that should be the first thing that comes to mind when you think about Social Marketing. Facebook et al. are making it harder for everyone to organically reach …

    journalist writing on her mac

    How sharing bankrolls real journalism

    In Journalism, Social SharingTags Digital Media, Journalism, Newspapers, Revenue, SustainabilityJune 3, 20154 ViewsLeave a comment João Romão

    It’s obvious that media is changing. Newspapers are feeling the financial strain and being forced to diversify into making their money online — through cpm banner ads and online subscriptions. …

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