How To Fail At Social Media Marketing

phone on the table

We recently talked to some very smart online marketers about failure in online marketing during our #SEOtogo tweet-chat and they had some really great insights on how to fail at social media that are worth evaluating before you launch your own campaign!

A huge thanks to Bill Slawski, A.J. Ghergich, Jay Tennyson Taylor, Alan K’necht, Casey E. Palmer, Zak Nicola for participating in our last tweetchat. Join us next week 8/12 on Wednesday at 1pm CST for next our #SEOtoGo tweetchat! Now, on to the fail!

Want To Know How To Fail At Social Media? A ChatoGraphic

Thanks to all the #SEOtogo participants for their amazing insights!

Tweets from the #SEOtoGo Tweetchat

@getsocial_io #seotogo Failure to engage your audience. Social media should be a conversation.

— Jay Tennyson Taylor (@jtennysontaylor) July 29, 2015

A5 Failing on social media often means that you’re broadcasting without engaging people. Interact with people! #seotogo — Bill Slawski (@bill_slawski) July 29, 2015

@getsocial_io A5) if you’re not into Social your customers are & if you’re not there, you don’t know what they’re saying about you #seotogo

— Alan K’necht (@aknecht) July 29, 2015

@getsocial_io A5 INAUTHENTICITY. If people can’t relate to you because you’re not talking that real talk, you’re DONE. #SEOtogo — Casey E. Palmer (@CaseP) July 29, 2015

A5) 2nd biggest failure with SoMe is forgetting it’s “SOCIAL” and not just a platform to push your message without engagement #seotogo

— Alan K’necht (@aknecht) July 29, 2015

A5: Quickest Way to Fail on Social Media is to Automate DMs & Favorites. #seotogo #socialmedia pic.twitter.com/WkJg9GMY5Z — AJ Ghergich (@SEO) July 29, 2015

A5) Promo focused social accounts will always fail. You need to participate, and really JOIN the community. #SEOtogo — Zak Nicola (@ZakNicola) July 29, 2015


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João Romão is a founder & CEO at GetSocial.