Living is easy, marketing is hard. One of the first articles I read this year was about the challenges of marketing for the year ahead. (…)
Tag: Content Marketing
The Content Marketing Institute (CMI) has recently released the 2019 edition of their B2B Content Marketing Benchmarks, Budgets and Trends Report for North America, and (…)
We started covering Google’s DNI investments in Round 2 (How Technology Will Impact Journalism In 2017) a year ago. We then covered Round 3 (Journalism (…)
Scarcity: Today, that should be the first thing that comes to mind when you think about Social Marketing. Facebook et al. are making it harder (…)
You might have heard the term Dark Social before, read something about it and even how to estimate how much this traffic represents for your (…)
Content marketing is huge, we all know that. There are literally hundreds of companies riding the full content marketing value chain, from content creation to (…)
Social Sharing traffic is becoming one of the most powerful and relevant ways to drive traffic to a website, industry-wise. We see that from market (…)
Many experts would say, “write for humans, not bots.” This could be the hardest part of any article writer’s job. In fact, there are two (…)
If you want to find ideas for content but don’t know where to start and what to write about, we will point you in the (…)