UTMs (a shortened version of a geekier Urchin Tracking Module) have been around for a few years now. One could say they rest peacefully on (…)
Tag: Marketing
Consultant. Maven. Strategist. Diva. Mogul. Chosen one. These are some of the titles I’ve seen social media professionals using lately. People are going crazy about (…)
UTM codes are a mandatory tool for professionals working with social media or traffic analysis. For those who aren’t familiar, UTM stands for Urchin Tracking (…)
Sharing has changed. Social has changed. Dark Social has risen. Non-voice time spent on mobile devices is expected to grow by 403% in just 5 (…)
“Most businesses actually get zero distribution channels to work. Poor distribution — not product — is the number one cause of failure.” This Peter Thiel (…)
Allow me to open with a confession: until recently, I’d abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden (…)
“Don, should we run this Heinz campaign on Instagram or Pinterest?” Okay, so it’s difficult to imagine the politically incorrect chain-smokers of Madison Avenue getting (…)
On this time of the year, people tend to look around and help those who are in need. Christmas is usually a time for love, (…)
Disclaimer: this is digital history, with product screenshots going back to 2014. Social media marketing is a tough space. It’s brutal. Every time you Google (…)