When Drucker and Lord Kelvin said “If you can’t measure it, you can’t improve it” I’m sure they weren’t thinking of social media. Yet, while (…)
Tag: Analytics
It’s not news: ads suck. As our digital experiences shift to mobile, much of the 2000’s madness with banner advertising seems now a thing of (…)
Hi, everyone! Recently, I analyzed the main journalism tech trends from Google’s DNI Round 3 and I tried to give a broad overview of where (…)
A link to the future Recently, I reflected about the fundamental flaws of UTM codes. It was under the impression that “UTM codes (were) a (…)
UTM codes are a mandatory tool for professionals working with social media or traffic analysis. For those who aren’t familiar, UTM stands for Urchin Tracking (…)
Here at GetSocial we’re lucky to have an incredible community of bloggers, website and business owners giving precious feedback about our product every day. It (…)
Facebook News Feed changed. Again. The first alarms went off in Menlo Park last year: Facebook users were sharing less, Facebook’s news feed was getting (…)
You might have heard the term Dark Social before, read something about it and even how to estimate how much this traffic represents for your (…)
Sharing has changed. Social has changed. Dark Social has risen. Non-voice time spent on mobile devices is expected to grow by 403% in just 5 (…)