Allow me to open with a confession: until recently, I’d abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden (…)
Category: Digital Marketing
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Digital marketing is constantly changing and evolving. Learn more about the latest news, trends and actionable tips that can help you define or even redefine your digital strategy.
Recommended Read: How B2B can execute and measure influencer marketing
“Don, should we run this Heinz campaign on Instagram or Pinterest?” Okay, so it’s difficult to imagine the politically incorrect chain-smokers of Madison Avenue getting (…)
Barack Obama is probably the first politician to truly understand the power of social media and to use it in a believable and in-touch way. (…)
How effective is paid search is such a provocative question that requires strong arguments in favor of and against to highlight such effectiveness. If there (…)
In this series of blog posts, we’re examining the e-commerce conversion funnel from Awareness to Advocacy. Last time I discussed how to gain customer consideration (…)
Influencers: The oxford dictionary defines it as those with the capacity to have an effect on the character, development, or behavior of someone. I find (…)
If you were born between 1980 and 2000, congratulations! You are part of “The Millennial Generation”, one of the most “coveted consumer demographics for brands (…)