Every small business owner and content marketer is on a mission to increase website traffic, and capture leads. Most members of this demographic understand that (…)
Category: Marketing
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“Don, should we run this Heinz campaign on Instagram or Pinterest?” Okay, so it’s difficult to imagine the politically incorrect chain-smokers of Madison Avenue getting (…)
Barack Obama is probably the first politician to truly understand the power of social media and to use it in a believable and in-touch way. (…)
How effective is paid search is such a provocative question that requires strong arguments in favor of and against to highlight such effectiveness. If there (…)
Case Study: Home Depot In the past few weeks we’ve been discussing the eCommerce conversion funnel from awareness to advocacy. In our first post, we (…)
In this series of blog posts, we’re examining the e-commerce conversion funnel from Awareness to Advocacy. Last time I discussed how to gain customer consideration (…)
In this series of blog posts, I’m examining the e-commerce conversion funnel from Awareness to Advocacy. Last time I discussed how to increase Awareness for (…)
On this time of the year, people tend to look around and help those who are in need. Christmas is usually a time for love, (…)
Influencers: The oxford dictionary defines it as those with the capacity to have an effect on the character, development, or behavior of someone. I find (…)