Although the concept of Dark Social has been around for a while, many don’t recognize it as a challenge in measuring audience engagement accurately. Our (…)
Category: Dark Social
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Dark Social, a term coined by Alexis C. Madrigal, is attributed to traffic coming from shares made in private channels such as WhatsApp, Facebook Messenger, Email, etc. Learn more about the topic as we help our customers make use of this data.
Recommended read: Debunking the Myths of Dark Social
We’ve recently launched our Dark Social Calculator that estimates the traffic coming from private channels (dark social). If you’re in the dark about what’s happening (…)
In 2018, Dark Social cannot be ignored by marketers. Private channels are dominating the digital landscape. The way we share information has changed. From public (…)
Open any marketing magazine or visit any digital marketing site. It won’t be long before you come across the buzz term; influencer marketing. It is (…)
Last month BuzzSumo published their Content Trends Report 2018 analyzing 100 million articles published in 2017. The main finding is that whatever you were doing 3 (…)
**NOTE**: This post was updated on 17 June, 2019. A simple search on Google will open the door for thousands of blog posts about Dark (…)
Social Marketing is becoming more and more complex. Every year new challengers try to grab some of Facebook’s market share. In some cases, it can (…)
Here at GetSocial we’re lucky to have an incredible community of bloggers, website and business owners giving precious feedback about our product every day. It (…)
You might have heard the term Dark Social before, read something about it and even how to estimate how much this traffic represents for your (…)