Imagine putting so much effort into your social media campaign but there’s no growth. No new followers, no engagement, no leads and no traffic. Everything (…)
Category: Analytics
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Analytics allow you to make smarter decisions regarding your business’ content strategy. Browse the latest insights and get actionable tips to improve your performance and your audience’s engagement.
In the age of content saturation, short attention spans and — dare I say it — fake news, audience engagement is more important for businesses (…)
Although the concept of Dark Social has been around for a while, many don’t recognize it as a challenge in measuring audience engagement accurately. Our (…)
We’ve recently launched our Dark Social Calculator that estimates the traffic coming from private channels (dark social). If you’re in the dark about what’s happening (…)
In 2018, Dark Social cannot be ignored by marketers. Private channels are dominating the digital landscape. The way we share information has changed. From public (…)
Open any marketing magazine or visit any digital marketing site. It won’t be long before you come across the buzz term; influencer marketing. It is (…)
Last month BuzzSumo published their Content Trends Report 2018 analyzing 100 million articles published in 2017. The main finding is that whatever you were doing 3 (…)
**NOTE**: This post was updated on 17 June, 2019. A simple search on Google will open the door for thousands of blog posts about Dark (…)
Social Marketing is becoming more and more complex. Every year new challengers try to grab some of Facebook’s market share. In some cases, it can (…)